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A heritage, family-owned brand that blends science, performance, and responsibility. Keune delivers exceptional results while staying committed to people, planet, and long-term impact.
Keune is a Certified B Corporation, meeting high standards for environmental responsibility, transparency, and social impact. They actively work to reduce their carbon footprint, improve energy efficiency, and transition toward more sustainable and recyclable packaging. Responsible sourcing and measurable sustainability goals guide their global operations.
As a B Corp, Keune embeds giving back into how they do business. Their commitments support employee well-being, ethical labor practices, and broader community initiatives worldwide. In select regions, the Keune Foundation provides financial assistance to families facing serious childhood illness.
Keune focuses on high-performance formulas developed with care and integrity. The brand is cruelty-free and continuously works toward more responsibly sourced ingredients while maintaining professional salon results.
A salon-professional line rooted in wellness, sustainability, and high-performance botanicals. Surface believes beauty should never come at the expense of health or the planet.
Surface is committed to environmentally responsible practices and partners with organizations that support long-term ecological health. Their mission centers on respecting the Earth while delivering powerful salon results.
Surface is a proud supporter of the Arbor Day Foundation, helping plant thousands of trees across North America. They also partner with World Vision, sponsoring children and communities worldwide by providing access to clean water, food, education, shelter, and medical care.
Surface products are:
Designed to support healthy hair, scalp, and overall well-being.
Effortless, high-performing hair care that blends clean ingredients with a big heart. UNITE believes beauty should be inclusive, responsible, and impactful.
UNITE focuses on thoughtful formulation and cruelty-free production, while continually evaluating how they can reduce unnecessary ingredients and environmental impact.
UNITE’s Doggy’Poo shampoo donates the majority of proceeds to:
This program helps save lives — both human and animal.
UNITE products are:
Designed for clean performance without compromise
A globally recognized brand that pairs luxurious results with a growing commitment to community, environmental care, and social responsibility.
Moroccanoil continues to invest in more sustainable packaging solutions and supports salons in reducing beauty waste through partnerships that promote recycling and responsible disposal.
Moroccanoil actively supports a variety of causes, including:
They also provided significant financial support to healthcare workers and beauty professionals during times of crisis.
Moroccanoil focuses on high-quality ingredients and ongoing improvements in responsible formulation, balancing performance with conscious brand practices.
Luxury hair care with a science-backed, balanced approach to hair health. Goldie Locks prioritizes long-term hair integrity over quick fixes.
Goldie Locks emphasizes ingredient quality and formulation balance, avoiding unnecessary additives and focusing on products that support hair’s natural structure and function.
Goldie Locks partners with HairToStay, a nonprofit dedicated to helping chemotherapy patients afford scalp-cooling treatments so they can preserve their hair — and dignity — during cancer treatment.
Goldie Locks products are:
Designed to support strong, healthy hair over time.
A breakthrough, science-first brand that uses biotechnology to repair hair from the inside out — delivering powerful results with minimal waste.
K18’s “less is more” philosophy focuses on highly concentrated formulas that reduce overuse, overproduction, and waste. Their biotech approach also helps minimize reliance on natural resource extraction.
K18 supports community initiatives and education within the professional beauty industry, while continuing to invest in scientific innovation that promotes long-term hair health and sustainability.
K18 products are:
Free from unnecessary fillers and coatings
A spa-level skincare line rooted in botanical science, holistic wellness, and decades of eco-conscious leadership.
Pevonia prioritizes phyto-organic and natural ingredients and uses recyclable packaging where possible. Their approach reflects a deep respect for skin health and environmental responsibility.
Pevonia partners with charity: water, helping provide clean, safe drinking water to communities around the world — supporting health, dignity, and long-term wellness.
Pevonia products are:
Designed to nourish skin while supporting overall wellness
Clinically proven, science-driven skincare backed by decades of research and professional trust.
SkinCeuticals continues to expand sustainability initiatives across packaging, education, and professional partnerships while maintaining the highest clinical standards.
SkinCeuticals partners with ReSurge International through the Pioneering Women in Reconstructive Surgery program. This initiative trains and mentors women surgeons in underserved regions, expanding access to life-changing reconstructive care for thousands of patients worldwide.
SkinCeuticals focuses on ingredient integrity and clinical efficacy, formulating products that are rigorously tested, professionally trusted, and designed to support long-term skin health.
Professional mineral makeup that enhances natural beauty while supporting skin health — trusted by makeup artists and skincare professionals.
Youngblood prioritizes mineral-based formulations and continues to move toward more recyclable and eco-conscious packaging materials, balancing luxury with responsibility.
Youngblood gives back through its commitment to ethical beauty standards, remaining cruelty-free and holding suppliers to the same values. Their gentle formulations support sensitive and post-procedure skin, promoting long-term skin wellness.
Youngblood products are: